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On the Road Again Eric Church Dolly Parton

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2016 single by Artists of Then, Now & Forever

"Forever Land"
Forevercountry.jpg
Unmarried by Artists of Then, Now & Forever
Released September 16, 2016 (2016-09-16)
Genre State
Length four:02
Label MCA Nashville
Songwriter(s)
  • Nib Danoff
  • Taffy Nivert
  • John Denver ("Take Me Dwelling, Country Roads")
  • Willie Nelson ("On the Route Once more")
  • Dolly Parton ("I Volition E'er Love You")
Producer(southward) Shane McAnally

"Forever Country" is a 2022 mashup performed past "Artists of Then, Now & Forever," a 1-time gathering of 30 country music artists. The song combines elements of iii previous state hits: John Denver's "Take Me Home, Land Roads" (1971), Willie Nelson'southward "On the Route Once again" (1979), and Dolly Parton's "I Volition Ever Love You lot" (1973). The song was recorded to commemorate the Country Music Clan Awards reaching its 50th year. Originally, CMA Awards producers had wanted to record a cover of a single vocal; the thought to instead record a mashup came from Joseph Kahn, who directed the song'due south music video. The song was recorded in a span of three days in Nashville, Tennessee in June 2022 with Shane McAnally as producer, with the music video produced meantime.

"Forever Country" was released on September 16, 2016, and the video premiered iv days subsequently on September 20 during Dancing with the Stars. All profits from the sale and streaming of the song go to music teaching supported by the CMA Foundation.[i]

The song debuted atop Billboard 'due south Hot Country Songs chart, becoming the third song in history to achieve the feat and giving every artist featured on the song a number one hitting.

In a rare display, the rival Academy of State Music gave "Forever Country" and the CMA their Video of the Twelvemonth Accolade at their 2022 anniversary.

Evolution [edit]

Background and evolution [edit]

Joseph Kahn conceived the idea of assembling three songs together, sung by numerous artists, after rebuffing the idea of merely presenting one song.[ii]

The vocal was recorded to honor the 50th Annual Country Music Association (CMA) Awards. It was produced by Shane McAnally and is a mashup of three existing songs: "I Volition Always Love You" by Dolly Parton, "Take Me Home, Land Roads" by John Denver, and "On the Road Again" by Willie Nelson. Along with Nelson and Parton singing portions of their own songs, the song features 28 other current and veteran country acts who are all previous CMA winners; Denver died in 1997.[ii] Randy Travis, who was incapacitated by a stroke in 2013, was unable to record just makes a silent cameo appearance in the music video and is credited as an artist.[3] Parton, Nelson, and Denver are all quondam CMA Entertainer of the Year winners.[four]

The idea for the song and its accompanying video was born at a CMA board coming together as a way to celebrate the milestone of fifty years of the CMA Awards.[4] Everyone was brainstorming about an interesting and unique way to honor the 50th anniversary."[1] The CMAs then approached Joseph Kahn – afterward he won the Grammy Award for All-time Music Video for Taylor Swift's "Bad Blood" at the 58th Almanac Grammy Awards – and solicited his opinion about whether at that place were whatsoever land songs which he would like to do. Kahn began to remember well-nigh different possible songs but felt that the choices were also express in terms of trying to go the entire history of state music into i vocal. So he pitched the CMA board the idea of doing a mash-upwards of iii different songs, so that i would get more of a breadth of the history.[5] He told CNN, "I didn't recollect one vocal could encapsulate all of country music, and then I pitched the idea of doing a mashup of a couple songs and blending them together." Only Kahn was told that it would never piece of work and the reaction was the aforementioned from whomever he approached.[6]

Afterward the idea coalesced, Shane McAnally was asked to accept up the assignment to execute Kahn'due south idea. He was among the start people approached to take up the task, existence on the CMA board partly equally a effect of his star-making piece of work with Kacey Musgraves and Old Dominion. He happily took on the job,[5] but admits that he was hesitant to make a medley of the songs at first, saying that the procedure might piece of work for the pop genre, but not for country, since "...we tell stories. And we can't simply cut into them and take a piece."[7] He admitted that mashing together a bunch of country classics was "a very scary process"[ane] and although Kahn wanted three songs, he envisioned one vocal being the focus.[eight]

The 2 of them started with songs in listen that had the same tempo and same chord progressions.[five] During the song searching process, a total of 40 songs were considered as potential contenders,[viii] most of which were previous CMA Vocal of the Yr winners,[9] or at least been nominated, and songs with universal themes that could sound similar a honey song to the land genre.[10] Originally, Kahn wanted to incorporate songs including "Gentle on My Listen" by Glen Campbell and "The Gambler" past Kenny Rogers. Just everybody would proceed coming back to "I Will Always Love You" past Dolly Parton, saying that it was a quintessential song in the state genre.[5] [9]

Kahn kept rebuffing this suggestion since he felt his choices of music would not blend together with the song. He presented a demo of a second medley he made, which anybody loved, but yet they still requested that he incorporate "I Volition Always Love You." Kahn did not object to the idea but did non come across how a ballad could be placed on the same track every bit uptempo songs.[five] McAnally similarly did not run into how "I Will E'er Love You" could fit in, since information technology was a song addressed to i person.[7]

And so ane twenty-four hours, as co-arranger Josh Osborne and Kahn were playing around in the latter's office, the two realized that ane could sing the verses of "I Will Always Beloved You" in the same tempo equally "Accept Me Home, Country Roads" and alloy them without changing the chord construction, and it worked. Kahn gave credit to those people who were so persistent in incorporating the song; without them, he said, he would have never tried it.[v] McAnally changed his heed likewise, feeling that when "I Will E'er Love You" – which he considers "sacred" – is sung over "Take Me Home, Country Roads", it takes on a new life, every bit a sort of love song to country music itself.[9] [ten] McAnally was worried nigh approaching Parton to sing on the recording, equally he thought that she might think that including "I Will Always Love You" in a medley would compromise the integrity of the song.[7]

Nelson's "On the Road Over again," which is an ode to the life of a traveling musician, was considered a natural addition to the mix, in part because of the line "The life I love is making music with my friends", which kept coming into the mind of McAnally as he was thinking of material to use.[eleven]

Selection process and recording [edit]

One of the iii main artists whose songs were featured, John Denver.

Initially, it was unknown how many stars would participate. To narrow the list downwardly, but previous CMA winners were considered for the parts.[9] Artists like Miranda Lambert, Luke Bryan, and Brad Paisley who came in early had to cover a lot of ground, since information technology was non known if every line would be covered. Lambert for one would record almost the unabridged "Take Me Home, Land Roads" and pieces of "On the Route Again". McAnally kept maxim, "I need your voice, if I don't get all these singers, to encompass these patches."[5] In an interview with Billboard magazine, McAnally said that "some of those people were actually generous with their time, singing a lot more than what ended up on the rail. Equally nosotros neared the stop line, it came downwards to some folks literally having just one line left they could sing, and it was like, "Delight, God, just allow this work with their vocalisation.""[v] Virtually of the artists sang a line or ii, while Piddling Big Town appeared the almost.[12] Not every creative person contacted was able to brand it into the project. There were a handful of people with whom the team could not get their schedules to piece of work.[nine]

The recording session took place in Nashville a few days earlier the CMA Music Festival in June 2016. Most of the artists recorded their parts as they came through Nashville on bout stopovers. And past the fourth dimension it was scheduled to shoot the video two days leading up to the CMT Awards and CMA Festival, nearly everyone was in town to cease by the soundstage, although for George Strait, a couple of last-minute vocals were recorded the same day the vocalizer shot a video cameo.[five] Nearly all artists who were approached made it into the finished product, although a few artists including Kenny Chesney, Baton Currington, Zac Brown Band, Thomas Rhett, Chris Young, Toby Keith, and Florida Georgia Line either could not do the song or the video. Randy Travis was the only i who appears only in the video due to health problems which have taken him out of performing; Travis would not render to singing publicly until October of that year, and even then just on a very express basis.[13] Kahn said that "even though he's not singing, he'due south connecting."[5]

McAnally wanted Paisley, a native of W Virginia, to open the vocal with Denver's "Accept Me Home, Country Roads," and he wanted Carrie Underwood specifically to open Dolly Parton's "I Volition Always Dear Y'all."[fourteen] Parton, who is known to go far early for her appointments, arrived really early on her recording day, even before producer McAnally had arrived. During the recording session, McAnally became very nervous and told Parton: "I don't know how I am supposed to direct you singing 'I Will Ever Love You,' just I am going to do my best."[10] Kahn similarly stated, "I have literally worked with everybody only Dolly Parton made me nervous."[10]

While most of the artists who sang the same line together were pre-planned, Lambert's and Bryan'southward duet happened accidentally.[14] Underwood was skeptical when she get-go heard the thought of the mashup and questioned how it would work since three very different songs were incorporated. She later said that she felt honored to be a office of information technology, and to be singing parts on "I Volition Ever Beloved You", which she actually performs on her tours recurrently.[4] Miranda Lambert said that she felt the same mode but later commented saying, "Information technology'south really cool that almost everybody that'southward role of the project had a duet together or performed together or toured together or something every bit a philharmonic."[fifteen] When Blake Shelton received the telephone call to be a part of the project, he was so enthusiastic he did not even enquire what vocal information technology was.[fifteen] Keith Urban, who was nominated for Entertainer of the Year in 2016, explained why the song is timeless and resonates to and then many people: "I've played 'Take Me Domicile, Land Roads' many, many times. Every bit geographic equally the song is in and so many places, information technology's also incredibly universal. I think that's why songs similar that transcend everything, because it'south nigh home and very universal, human things."[4]

Forever State musicians [edit]

Willie Nelson was one of the veteran artists to make an appearance in the song.

Carrie Underwood opened the finale role of the song with "I Will Always Beloved Yous".

Artists in order of their advent:

  • Brad Paisley
  • Keith Urban
  • Tim McGraw
  • Faith Hill
  • Petty Large Boondocks
  • Luke Bryan
  • Miranda Lambert
  • Randy Travis
  • Blake Shelton
  • George Strait
  • Kacey Musgraves
  • Eric Church
  • Ronnie Milsap
  • Charley Pride
  • Dierks Bentley
  • Trisha Yearwood
  • Lady A
  • Darius Rucker
  • Martina McBride
  • Jason Aldean
  • Rascal Flatts
  • Willie Nelson
  • Brooks & Dunn
  • Alabama
  • Brett Eldredge
  • Reba McEntire
  • Alan Jackson
  • Vince Gill
  • Carrie Underwood
  • Dolly Parton

Release and reception [edit]

The song was released on September 16, 2016, to radio stations, streaming services, and digital retailers at 8:30 AM ET across the United States and in several key international markets. It was fabricated available at all digital retail and streaming outlet partners simultaneously.[16] [17] Universal Music Group partnered with CMA to market and distribute the track worldwide. CMA profits from the sales and streaming of "Forever Land" will benefit music education causes through the CMA Foundation.[sixteen]

West Virginians were effusive when they heard the results. Governor Earl Ray Tomblin expressed his enthusiasm on Twitter saying, ""Forever Country" – a groovy new take on an iconic West Virginia song – is making West Virginians everywhere swell with pride."[18]

Nautical chart functioning [edit]

Forever Country was released to country radio on September 16, 2022 via Universal Music Group Nashville's MCA Nashville branch. It debuted at number 1 on the US Hot State Songs chart on Oct eight, 2016, condign only the third song to ever debut atop the nautical chart since Hot Country Songs began as a multi-metric chart in October 1958 ("More Than a Memory" (2007) by Garth Brooks and "My Baby'south Got a Grinning on Her Face up" (2015) by Craig Wayne Boyd).[17] [19] The unmarried sold 93,000 downloads and was streamed 5.7 one thousand thousand times in its offset week.[17] Information technology also debuted atop the Country Digital Vocal Sales and Country Streaming Songs charts.[17] The song went on to spend a second week at number one on the Hot Country Songs and State Digital Vocal Sales charts, although information technology descended to number two on Land Streaming Songs, with a 34% drop to 61,000 sold and streaming downward 38% percent to three.5 one thousand thousand.[20] As of March 2020, the single has sold 454,000 copies in the US.[21] On May 15, 2017, the single was certified gold by the Recording Manufacture Association of America (RIAA), for combined sales and streaming of over 500,000 units in the U.s..[22]

On the The states Billboard Hot 100 chart, the vocal debuted at number 21 on the nautical chart dated for the week ending October viii, 2016,[17] condign the week'due south top new entry on the Hot 100.[23]

The song debuted at number 39 on the Country Airplay chart for the week catastrophe October 1, 2016, from less than three full days of airplay (September 16–18).[24] It moved up to No. 33 on October 8 post-obit 5.4 million streams in its full week.[17]

Following the release of "Forever Country", the iii original songs that were included saw an upsurge in their sales: "On the Road Once again" increased by 181% to five,000 downloads and re-entered at number 38 on Country Digital Song Sales; "Accept Me Home, State Roads" rose 126% and "I Will Always Love You" surged 314% (both to approximately ii,000 downloads each).[17]

Music video [edit]

Randy Travis was the merely artist who fabricated a not-singing advent in the video. A debilitating stroke Travis suffered in 2013 left him unable to participate in the song'due south recording.

Faith Hill was the only other creative person, besides Willie Nelson, who had previously worked with Kahn when he directed the video clip for her 2000 unmarried, "The Way You Love Me".

Joseph Kahn directed the song's accompanying music video, which serves as a promotional teaser for the 50th CMA Awards ceremony and features all thirty artists involved performing in front of a dark-green screen on which "graphics of railroad tracks transform into major cities and dorsum once more."[25] Filming took place in Nashville, Tennessee for 3 days in June 2022 during the CMA Music Festival.[14] It marked the fourth time he directed a country music video after Willie Nelson'southward "Agape" and "Dec Day" in 1994[2] and Faith Hill'southward "The Way You lot Love Me" in 2000 and the director's most star-studded video since Taylor Swift's "Bad Blood" which featured 15 artists.[5] Houston-raised Kahn grew upward listening to country music.[8] McAnally said it was "an act of God" that everyone could make it to the recording and video shoot.[nine] The video was promoted equally "the biggest video in state music history."[2]

Kahn said he does not have a predilection for special effects-driven music videos and generally hates green-screen videos. He wanted the video to feel stylized simply likewise organic, like the singers were actually in the places portrayed. It was a challenge due to time constraints. Because the song itself had three different melodies, he came up with the thought of layering the locations, where "you come across them constructing and deconstructing and each leading naturally to the side by side." Kahn had to pre-visualize everything – where everyone was standing, how he was going to light information technology, how it would alloy – and movie it with plates. By the time the artists arrived to shoot their parts, everything was already pre-edited.[five] Due to scheduling issues, he had to shoot all the artists separately and stitch them together at the stop.[ten] Kahn said "the claiming is actually on different levels." He had to get all the artists represented in a very short period of fourth dimension. He tried to avert overdoing the visuals then they wouldn't get in the style of the artists; he wanted the artists to be the prime focus and not the visual effects.[2] He said the next sociological and artistic challenge was melding the authenticity of old state with new country, which sounds like Top 40 pop. Both are very different and it was hard to blend them together in a video and make everything feel contemporary and archetype at the same time.[2]

The video was expensive, like most of Kahn's previous works. When they presented the demo of the song and the upkeep to the board members, information technology was only after hearing the song that the members approved financing the project. McAnally admitted that at one betoken he grew wary and anxious due to the number of celebrities involved and the heft of the pricey budget.[nine] George Strait recorded his part and shot the video on the same 24-hour interval, which was the concluding day of product. He went to the recording studio in the forenoon, and then drove to the warehouse where some of the other artists were filming their shoots. McAnally recalls, "Literally equally he's driving from the studio to the warehouse, we're dropping his voice in and sending a track over for him to (lip-synch) to."[v]

The video begins with Paisley gazing out a window as he sings the song's opening lyrics and closes with Parton singing in a field with the rest of the artists. In between, many country music stars can be seen singing, walking, and looking out across digitally-imposed landscapes similar fields, farms, backroads, railroad tracks, famous locales similar Nashville'due south Lower Broadway and international landmarks, including the Eiffel Tower, London and the Mesa Arch.[14] Co-ordinate to CMA senior vice president of marketing and strategic partnerships Damon Whiteside, "the whole concept of the video is really most starting in Nashville and then actually taking a bout around the world just to showcase that land music is everywhere; it's global."[26]

On September 19, 2016, select members of the press, industry, and CMA board members got an exclusive first look at the video at Nashville's Belcourt Theatre. Director Joseph Kahn, producer Shane McAnally, and CMA board member Karen Fairchild (of Little Large Town) were present to share their experiences throughout the process, with a short panel led by Country Countdown Us host Lon Helton. Randy Travis, who was in omnipresence, received a round of applause for his participation and Fairchild thanked him for beingness a part of the project.[8] A 90-second video premiered during ABC's Dancing With the Stars on September xx, after which viewers were redirected to www.forevercountry50.com to watch the total video.[27] [28]

Billboard said that the video contains "more special-furnishings scenarios in these iv minutes as [sic] annihilation short of an Avatar sequel, albeit with churches, forests, and Ryman Auditorium standing in for other planets."[v]

On April ii, 2017, the video won the 2022 ACM Award for "Video of the Year".[29]

Charts [edit]

Weekly charts [edit]

Yr-end charts [edit]

Certifications and sales [edit]

References [edit]

  1. ^ a b c Katie Scott. "'Forever State' video features 30 acme country artists". Global News . Retrieved September 24, 2016.
  2. ^ a b c d e f Randy Lewis (September 20, 2016). "Land stars aggregate in 'Forever Country' video for 50th CMA Awards". Los Angeles Times . Retrieved September 25, 2016.
  3. ^ Stutz, Colin (September 16, 2016). "CMA'south 'Forever Country' Vocal Features Dolly Parton, Willie Nelson & 28 More Country Superstars: Listen". Billboard . Retrieved 21 September 2016.
  4. ^ a b c d Brittany Hodak (September 21, 2016). "Is This The Most Ballsy Country Music Video Of All Fourth dimension?". Forbes . Retrieved September 24, 2016.
  5. ^ a b c d due east f grand h i j thousand l thou n Chris Willman (September 21, 2016). "'Forever Country': Inside Story of How Epic Mash-Up Song & Video Developed". Billboard . Retrieved September 24, 2016.
  6. ^ Chloe Melas (September 21, 2016). "Country Music's biggest names team up for 'Forever Country' music video". CNN . Retrieved September 24, 2016.
  7. ^ a b c Finan, Eileen (September 16, 2016). "The Story Behind Land Music's Epic Mash-Upward! Plus: Hear Blake, Carrie, Miranda and 36 Other Stars Sing 'Forever Country'". People . Retrieved 21 September 2016.
  8. ^ a b c d Annue Reuter (September twenty, 2016). "Randy Travis, Karen Fairchild on Paw for 'Forever Country' First Wait". Taste of State . Retrieved September 24, 2016.
  9. ^ a b c d e f one thousand Jim Casey (September 21, 2016). "5 Questions With "Forever Country" Producer Shane McAnally, Who Reveals What Other Songs Were in Contention for the Mashup". Nash Country Daily . Retrieved September 25, 2016.
  10. ^ a b c d e Kristen M. Hall (September 21, 2016). "Country vocal mashup celebrates CMA'south 50th anniversary". The Charlotte Observer. Archived from the original on September 27, 2016. Retrieved September 25, 2016.
  11. ^ Eileen Finan (September 16, 2016). "The story backside country music's epic mashup, 'Forever Country'". Entertainment Weekly . Retrieved September 25, 2016.
  12. ^ Baton Dukes (September 22, 2016). "Which Artists Sing Which Part of 'Forever Country'". Taste of Country . Retrieved September 25, 2016.
  13. ^ "Randy Travis stuns crowd with 'Astonishing Grace' rendition at hall of fame induction". 17 October 2016.
  14. ^ a b c d Anna Reuter (September twenty, 2016). "Country All-Stars Unite for Epic 'Forever Country' Video". Taste of Country . Retrieved September 24, 2016.
  15. ^ a b Mike Vulpo (September 21, 2016). "Blake Shelton and Miranda Lambert Reunite on Star-Studded "Forever Country" Unmarried". Eastward! News . Retrieved September 24, 2016.
  16. ^ a b "CMA ANNOUNCES THE LIST OF 30 CMA Award-WINNING ACTS IN FOREVER Land, CMA'S HISTORIC MUSIC VIDEO PROJECT". September 16, 2016. Retrieved September 25, 2016.
  17. ^ a b c d e f m h i Gary Trust (September 26, 2016). "'Forever Land' Debuts at No. 1 on Hot Country Songs". Billboard. Archived from the original on September 27, 2016. Retrieved September 27, 2016.
  18. ^ Brad McElhinny in (September 24, 2016). "'Forever Country' and its W.Va. connections". West Virginia MetroNews . Retrieved September 25, 2016.
  19. ^ Melinda Newman (September 26, 2016). "'Forever Country,' Starring Dolly Parton, Luke Bryan, Carrie Underwood, Makes Chart History". Forbes . Retrieved September 27, 2016.
  20. ^ Jim Asker (October 4, 2016). "Luke Bryan and Billy Currington Reap New No. 1s on Country Charts". Billboard . Retrieved October 5, 2016.
  21. ^ a b Bjorke, Matt (March 4, 2020). "Top 30 Digital Country Singles Sales Chart: March two, 2020". Rough Stock . Retrieved March 14, 2020.
  22. ^ a b "American unmarried certifications – Artists Of Then, At present & Forever – Forever Land". Recording Industry Clan of America. Retrieved June 19, 2017.
  23. ^ Paul Grein (September 27, 2016). "Nautical chart Spotter: 'Forever Country' Is Off to a Fast Start". Yahoo! Music . Retrieved September 27, 2016.
  24. ^ "Billboard Land Update" (PDF). September 19, 2016. pp. iv, seven. Retrieved September 21, 2016.
  25. ^ Dukes, Billy (September 20, 2016). "Go Behind the Scenes of the Stunning 'Forever Country' Music Video". Taste of Country . Retrieved 21 September 2016.
  26. ^ Jesse Knutson (September 23, 2016). "Nashville Shines In CMA's "Forever State" Music Video". NewsChannel5 . Retrieved September 25, 2016.
  27. ^ Dunkerley, Beville (September 16, 2016). "'Forever Country': Hear thirty Stars Sing Epic Willie, Dolly, Denver Medley". Rolling Stone . Retrieved 21 September 2016.
  28. ^ Billboard Staff (September 20, 2016). "Scout 'Forever Country' Assemble Country'due south Best & Brightest for All-Star Music Video". Billboard . Retrieved September 24, 2016.
  29. ^ Dresdale, Andrea (April iii, 2017). "52nd ACM Awards: Aldean wins entertainer of the year; Miranda sets female person vocalist record". ABC News . Retrieved April iii, 2017.
  30. ^ "ARIA Report (Issue #1338)" ARIA Top 100 Singles. National Library of Commonwealth of australia. Retrieved June 19, 2017.
  31. ^ "Canadian Music: Superlative 100 Songs Chart". Billboard. October 8, 2016. Archived from the original on February 13, 2018. Retrieved January 29, 2020.
  32. ^ "Canada Country : Page 1". Billboard. November 12, 2016. Archived from the original on January 15, 2020. Retrieved January 29, 2020.
  33. ^ "NZ Heatseekers Singles Chart". Recorded Music NZ. October 3, 2016. Retrieved Nov 5, 2016.
  34. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Visitor. Retrieved October one, 2016.
  35. ^ "Official Singles Downloads Chart Top 100" (23 September 2022 - 29 September 2016). Official Charts Company. Retrieved two October 2016.
  36. ^ "Country Radio Music Nautical chart". Billboard. October 15, 2016. Archived from the original on Oct 23, 2018. Retrieved January 29, 2020.
  37. ^ "Hot Land Songs – Twelvemonth-Cease 2016". Billboard . Retrieved December 28, 2019.

External links [edit]

  • Annotated lyrics at Taste of Country

pletchercine1995.blogspot.com

Source: https://en.wikipedia.org/wiki/Forever_Country

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